Net Promoter Score (NPS) is a measure of customer satisfaction calculated on the basis of answers to a single question: How likely are you to recommend our company/product/service to a friend or colleague? Our Customer Success department put this question to customers in 2020 for the first time to measure NPS, and we obtained 63 points. This makes us one of the most highly rated SaaS companies in terms of customer opinion.
NPS (Net Promoter Score) can be as low as -100 (all customers are detractors) or as high as +100 (all are promoters). The calculation is quite simple: it is the percentage of promoters minus the percentage of detractors as determined by the survey. Scores above 50 are considered to be the best companies in the industry.
According to Benchmark NPS Retently® 2020, the average NPS score for SaaS companies is 30. Analyticalways scored 63, more than double the average. This puts us in the top 1% of SaaS companies, according to the NPS survey company Delighted®.
“We are very pleased that our customers rate us so highly and are willing to recommend us to their friends and colleagues,” explains Amancio Junior, CEO of Analyticalways.
“Our high NPS score is a significant achievement and we are very proud of it because it reflects our commitment to our customers and theirs to us.”
He adds that despite having achieved such a high score, “Analyticalways always strives to excel. While these results are excellent, we will continue to work hard every day to provide our customers with the best service and solutions for Retail management.”
Retently 2020 NPS Benchmarks