Analyticalways and Linx join forces with a joint and ambitious objective: the optimization of the Retail sector, facilitating the daily tasks of the retailer and increasing its results and profits.

More than 51% of companies in Latin America benefit from new technological applications to optimize their management; In this context, the expert Linx has sealed its alliance with Analyticalways, the leading company in the integration of Artificial Intelligence in the processes that Retail encompasses.

It is not just about making the business more profitable; Amancio Junio, founder and CEO of Analyticalways, affirms that the alliance is a way for the retailer “to enjoy their daily work and produce more results for their company”. He also wanted to emphasize the sustainable aspect of the operation, which will allow “the distributor to produce only what he needs to attend to his sales, without breakages and without leftovers“.

For his part, Linx spokesman Gilsinei Hansen highlighted the opportunity to offer “Artificial Intelligence services, machine learning and data analysis through software integration”, not only for customers in the fashion services niche and Retail, but also and especially in the shopping vertical. “We want to be the one stop shop for physical retailers who want to apply AI but don’t know how to get started in a practical way or don’t have the right team of consultants,” he explained.

The alliance is another step in optimizing Retail, increasing profits and improving customer results

Recent reports agree with the executive’s arguments: a study by the Boston Consulting Group (BCG) and the MIT Sloan Management Review (MIT SMR) showed that in Latin America, 71% of companies consider the application of Artificial Intelligence to be an improvement in team decision making. About 63% thought that the work was more efficient and 61% that the general confidence of the departments had been improved.

In that same study, it was reflected that 51% of the companies that use AI obtained extra profits thanks to the technology and that 51% used it to develop new ways of generating value. On the other hand, 33% highlighted the improvement of processes that already exist. As a conclusion, AI not only favorably affects financial performance, but also certain business aspects on other important fronts.

It is not surprising that many sectors are targeting the implementation of new technologies in the management of their businesses: Data from the Retail Performance Index (IPV), HiPartners Capital & Work and the Sociedade Brasileira de Varejo e Consumo (SBVC) have shown that the flow in physical stores, from September to October last year, grew up to 14%.

Gilsenei Hansen bases himself on these figures to affirm that digitization “is not just a trend, since having something quickly and easily has entered into the Retail routine and is something that the customer already has”. Along these lines, he has recommended that physical stores that want to position themselves feed on AI to obtain a higher profit margin and offer a “frictionless and omnichannel” shopping experience. Another advantage that the executive has pointed out is “the opportunity to get to know your audience better and develop a personalized relationship with each one”.