What are the most searched products, categories and brands for Black Friday 2022? Which sectors will benefit the most and what can you do to join the club?

We present you the guide with the products, categories and brands that consumers are most likely to buy and search for online during Black Friday.

Solve this and other doubts with Analyticalways, read on!

Black Friday, in sales figures

We know that it’s not the same to win as to convince, so we are going to present you with a series of figures that will clear your doubts about whether or not it is worth getting involved in the holiday. According to Salecycle, Black Friday went from recording 1.9 billion in 2013 to 9.8 billion in 2021. The trend continues to rise! Can you imagine how much Black Friday will boost the economy this year?

Most users access offers through digital media: guess which ones have the best conversion rate? Traditional computers lead the way, with 6.9%. It is followed by tablets (4.8%) and, finally, mobile devices (2.9%). It would be wise to take a look at the experience of your online users, right?

As for purchase intent, it goes from 10.9% for the rest of the year to 14.6%. That’s 40% more! Related to this, cart abandonment the rest of the year reaches 81%, while on Black Friday it drops to 76%. Not bad, right?

How to increase your online sales during Black Friday

Did you think it was mandatory to be one of the biggest brands or have the most searched star product of 2022 to benefit from Black Friday? You’re wrong!

You can take advantage of users’ search preferences to match your own company, your services, categories and products. Based on what they are looking for, what can you bring to the table? What alternative do you offer? Think about it! The opportunities are endless.

Most searched products, categories and brands this Black Friday 2022


Let’s start with the section in the lead, and with an advantage over all the others: technology. Users take advantage of Black Friday to get their hands on items that, in general and broadly speaking, involve a greater economic effort than everyday products. Thus, in the list of the most sought after names such as Apple, Back Market, Cecotec, Dyson, Media Markt, Home Appliances, Fifa 23, Air Fryer, Photography, Game, GHD (hair gadgets, Huawei, iPhone, iPad, Switch Games, Juguettos, K Tuin, Kindle, LG, Movistar, Mobiles, Nespresso, Orange, PCComponents, Laptop, PS4, PS5, Quest 2, Robot vacuum cleaner, RTX 3060, Steam, Smartphone, Samsung, Televisions, Tablet, Video games and Warhammer.

Leisure and travel

The next sector to highlight can be none other than leisure and especially travel. We take advantage of discounts to get that hotel stay of our dreams, a particularly expensive flight or a special cruise. The most searched terms? Here they are:

Booking, Hotels, Iberia, Qatar Airways, Ryanair, Renfe, Tenerife, USA, UK, Theater, Flights, Travel, Vueling and Summer.


This is closely followed by fashion chains. Clothing and accessories, which are already commonplace in the shopping baskets and wish lists of a large part of the population, become the absolute protagonists of Black Friday. The following terms stand out:

ASOS, Bimba y Lola, Bershka, Blue Banana, Converse, H&M, Hoff, Inditex, Lefties, Lacoste, Mango, Nike, Primark, Stradivarious, Springfield, Uniqlo, UGG, Ulanka, Under Armour, Vinted, Wonders and Zara.


And that’s not the end of the aesthetics! Products typically related to appearance, such as makeup, toiletries, etc., are also coveted. This section includes the following brands: Druni, Kiko, Primor, Rituals and Sephora.

Furniture and decoration

Another of the undisputed kings of Black Friday is the furniture and home decoration sector. The favorite brands and products to look for during these weeks are the following: BAUHAUS, Mattresses, Ikea, Jysk, Kave, Kenay, Rapimueble, Sofas and Westwing.

Large surfaces and platforms

Finally, in other sectors, we could include department stores and platforms that bring together many different products, such as: Amazon, El Corte Inglés, Carrefour, Hiperdino and Lidl.


Sport also has its own Black Friday section, with the following searches standing out: Bicycles, Gobik, Decathlon and JD.

Other categories and brands

To a lesser extent, the following products and sectors also appear among the main user searches, among which jewelry, DIY and automotive are the most popular. Among the searches are: Leroy Merlin, Tools, Fnac, Toys, Lego, Kia, Tires, Kiwoko, Pandora, Tous, Unode50, Thomann and Wallapop.

Are you ready to put your newly acquired knowledge into practice? Dare to make the most of Black Friday! And remember, we’ll read you in the comments!

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