With the Sales Campaig just around the corner and the relative return to normalcy in most countries after the pandemic, the anticipation is growing by the minute. The time has come to take a good look at your stock and decide what kind of discount, promotion or advantage you are going to offer your customers.

Find out which type of promotion is most successful for the Sales Campaign

In today’s blog we will review the most effective types of discounts to make the most of the sales commercial campaign. Are you ready? Let’s get started!

  1. Volume discount

Did you think that the famous 2×1 or 3×2 are only applicable to grocery stores? You’re wrong! The volume discount, consisting of offering several products for a lower price than it would cost to buy them separately, can be a good strategy to get rid of that stock you do not know how to dispose of.

  1. First purchase discount

Why not take advantage of the summer sales to generate and retain new customers? It is as simple as establishing a method of identifying the new customer (email, phone number, purchase card, membership card, etc.). By offering a discount on the first purchase as a member, you promote sales and contribute to brand loyalty.

  1. Discount for minimum purchase of products

When buying online, we are used to being offered free shipping from a certain price. What if we offered discounts from a certain volume of purchase? Not only would you be giving an outlet to the paralyzed stock, but you would also increase your customers’ shopping cart by offering, for example, a 30% discount from the 5th item onwards.

  1. Discount on the margin of the invoice

Once again we resort to the example of supermarkets to ask you this question: what if you were to establish discounts in your business applicable to future purchases? During sales, new customers are more likely to come to your business, attracted by the more affordable prices. A good way to ensure the continuity of this relationship is to offer greater benefits, apart from promotional campaigns.

Would you like to know how much time you have left to prepare a spectacular Summer campaign? Here you have all the information about the dates and plans of the different brands regarding the sales.


You may also be interested…

How to adapt your Visual Merchandising to any commercial campaign. Read here.

Up-Selling and Cross-Selling: increase your sales with practical examples. Read here.

How to plan the perfect Visual Merchandising. Read here.