Privacy Policy

The European Union’s General Data Protection Regulation (GDPR) along with Spain’s Organic Law on Data Protection and Guarantee of Digital Rights (LOPDGDD) are designed to safeguard the privacy of your personal data. Personal data refers to any information that allows the direct or indirect identification of an individual. This may include but is not limited to elements such as your name associated with your phone number or email address. It is important to note that information that does not allow your direct identification is not considered personal data for these purposes.

I. Identifying data of the data controller

To comply with the provisions of the Law on Information Society Services and Electronic Commerce and other applicable regulations, the general and contact information of this website is provided below:

  • Owner: ANALYTICALWAYS S.L.
  • CIF: B-87344685
  • Address: Avd. Industria 4 Edificio 3 Escalera 2 3º C Alcobendas 28108 (Madrid)
  • Email: rgpd@analyticalways.com
  • Registry Data: Madrid Mercantile Registry at Volume 33776, Folio 144, Sheet M-607886

II. Purpose of processing

Your personal data will only be used for the following purposes:

  • Management of contracted services.
  • Sending operational and commercial information by electronic or non-electronic means related to ANALYTICALWAYS products and services, including but not limited to promotional offers, contact, etc.
  • Customer service, resolving queries, presenting complaints or suggestions.

The personal data provided will be kept as long as the deletion is not requested by the interested party and, in any case, while the commercial relationship is maintained.

1) Data processing obtained through the contact form

On our website, we process personal data of different users who browse or provide their data through various forms. The Data Controller concerning our website is ANALYTICALWAYS S.L.

  • Purpose: To address your contact request via the “Contact” form, Analyticalways requests the data strictly necessary to manage and/or resolve your request or petition.
  • Legitimacy: The processing of your personal data by us is either based on your consent, the execution of a contract of which you are a part (when dealing with your queries and/or incidents related to our services), the fulfillment of a legal obligation by us (when the query involves claims related to our product or is related to exercising rights in data protection matters), or for the defense of our legitimate interests.
  • Recipients: We will not disclose your data to third parties for advertising purposes. Personal data is only disclosed within the company if necessary to address your query and, depending on each case, to providers of technological, logistics, and customer service.
  • Retention: We will process your data for as long as necessary to address your request or petition.

2) Data processing in recruitment processes (talent form)

  • Purpose: We process the information you provide to keep you informed of the various job vacancies in our organization.
  • Legitimacy: The processing of data is based on Art. 6.1.a) GDPR; consent. If the selection process is initiated, the legitimate basis will be the intention to establish an employment relationship (Art. 6.1.b) GDPR).
  • Recipients: Your data will not be shared with third parties unless legally required.
  • Retention: The provided data will be kept until a job position is assigned or until you exercise your right to deletion.

3) Data processing through email info@analyticalways.com

  • Purpose: The purpose of the processing will be to offer you a demo and periodic general information electronically and in writing through our email, and for commercial purposes about our products and services as well as their updates.
  • Legitimacy: The processing of your personal data by us is either based on your consent, the execution of a contract of which you are a part (when dealing with your queries and/or incidents related to a purchase), the fulfillment of a legal obligation by us (when the query involves claims related to our products or is related to exercising rights in data protection matters), or based on our legitimate interest.
  • Retention: The data will be kept for the strictly necessary period unless the nature of the user’s request requires or advises its retention for a longer period, in which case it will be kept for the legally prescribed period of obligations in each case.

4) Data processing in social media profiles

  • Purpose: The purpose of processing the personal data associated with your comments or contributions is to maintain contact with you on that social network.
  • Legitimacy: The basis for the processing is consent.
  • Recipients: Data will not be transferred to third parties unless legally required.
  • Retention: Data will be kept for the strictly necessary period.

III. Rights of the Interested Parties

Any person has the right to obtain confirmation as to whether or not ANALYTICALWAYS is processing personal data concerning them.

Additionally, any interested party may request the exercise of the following rights from ANALYTICALWAYS by submitting a written request to the address at the header:

  • Right of access: Allows the interested party to know and obtain information about their personal data being processed.
  • Right of rectification or deletion: Allows errors to be corrected, data that are found to be inaccurate or incomplete to be modified, and ensures the certainty of the information subject to processing.
  • Right of deletion: Allows data that are found to be inadequate or excessive to be deleted.
  • Right to object: The right of the interested party to object to the processing of their personal data or to cease the processing thereof.
  • Restriction of processing: Marks the retained personal data to limit their future processing.
  • Data portability: Facilitates the data subject’s ability to transmit the processed data to another controller without impediments.
  • Right not to be subject to automated individual decisions (including profiling): The right not to be subject to a decision based solely on automated processing that produces effects or significantly affects them.

The interested party may revoke the previously granted consent to use their data at any time. In the event that consent to store and process their data is revoked, ANALYTICALWAYS will not be able to provide certain services.

Furthermore, the interested party has the right to file a complaint with the supervisory authority (www.aepd.es) if they consider that the processing does not comply with current regulations.

Cookies Policy

I. What are cookies?

A cookie is a file that is downloaded to your computer when you access certain web pages. Cookies allow a web page, among other things, to store and retrieve information about a user’s browsing habits or their equipment and, depending on the information they contain and how they use their equipment, they can be used to recognize the user.

II. What types of cookies are used on this website?

Types of cookies according to the entity that manages the equipment or domain from which the cookies are sent and treats the data obtained:

  • Own cookies: These are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
  • Third-party cookies: These are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies.

Types of cookies according to the length of time they remain activated on the terminal equipment:

  • Session cookies: These are designed to collect and store data while the user accesses a web page.
  • Persistent cookies: These are a type of cookie where the data is stored in the terminal and can be accessed and processed for a defined period by the cookie’s controller, which can range from a few minutes to several years.

Types of cookies according to their purpose:

  • Technical cookies: These are necessary for the proper functioning of the website and are essential for the user to use the services and access the content they request. Their deactivation could impede the proper functioning of the website.
  • Analytical cookies: These allow tracking and analyzing user behavior on the linked website. The information collected is used for audience measurement, traffic, and website engagement.
  • Advertising cookies: These manage the most effective way possible of advertising spaces that the editor may have included on a website, application, or platform from which the requested service is provided.
  • Social cookies: These are necessary for external social networks (Meta, Google, etc.). Their function is to control interaction with social widgets within a web page.

III. Complianz

On our website, we value and respect your privacy. We use the Complianz plugin for cookie management, which is approved by Google. Complianz ensures that your browsing experience complies with the strictest privacy and data protection regulations. This plugin helps us manage your consent transparently and gives you control over the cookies stored on your device.

IV. What types of cookies are used on the ANALYTICALWAYS, S.L. website?

Name Type Owner Purpose Duration
_ga

_ga_*

_gid

Analytics Google Analytics Enables unique visit control function. The first time a user enters the website through a browser, this cookie is installed. When the user returns to the site with the same browser, the cookie will consider it the same user. Only if the user changes the browser will it be considered another user. 2 years
_grecaptcha Spam Prevention Google reCAPTCHA Provides spam protection. Functional purpose. 6 months
wordpress_logged_in_*

wordpress_test_cookie

wp_consent_*

WP_PREFERENCES_USER_*

wp-autosave-*

wp-settings-*

wp-settings-time-*

wpEmojiSettingsSupports

Web Development WordPress Functional purpose. Store logged-in users, check if cookies can be set, store cookie consent preferences, store user preferences, store actions performed on the website, store browser details 1 year
_gcl_au Ad Display Google Adsense Marketing purpose. Store and track conversions Persistent
wp-wpml_current_admin_language_*

wp-wpml_current_language

Local Administration WPML Functional purpose. Store language settings. 1 day
Web Statistics Google Tag Manager
_fbc

_fbp

_js_datr

*_fbm_

act

actppresence

c_user

csm

datr

fbm*

fr

sb

wd

xs

Display recent social posts or social buttons Facebook Marketing/Preferences/Functional purpose. Store last visit, track visits across the website, store user preferences, store shop account details, store logged-in users, track if the browser tab is active, store a unique user ID, provide fraud prevention, deliver or retarget ads, store browser details, read screen resolution, store a unique session ID 2 years
_guid

AnalyticsSyncHistory

bcookie

BizographicsOptOut

bscookie

li_alerts

li_gc

li_sugr

li-oatml

lidc

linkedin_oauth_

lms_ads

lms_analytics

sdsc

UserMatchHistory

X-LI-IDC

Display recent social posts or social buttons Linkedin Marketing/Functional/Preferences purpose. Store and track visitor identity, track visits across the website, store browser details, shop preferences, store logged-in users, check if the message has been shown, store cookie consent, store and track visitor identity, deliver or retarget ads, provide load balancing functionality, provide functionality across pages, store and track across the website 1 year
wf_loginalerted_* Hacker Protection Wordfence Functional purpose Persistent
_calendly_session Schedule meetings Calendly Functional purpose. Store user preferences Per session

GOOGLE TAG MANAGER

Analysis and tracking cookies: Used to add the Google Analytics tracking code from Google Tag Manager.

Google Privacy Policies

GOOGLE ANALYTICS

Analysis cookies: These allow us to quantify the number of users and thus perform the measurement and statistical analysis of the use made by users of the offered service. To do this, your browsing on our website is analyzed to improve the offer of products or services that we offer you.

Google Analytics Privacy Overview

DOUBLECLICK

Behavioral advertising cookies: These manage, in the most effective way possible, the advertising spaces that the editor may have included on a website, application, or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, which allows developing a specific profile to show advertising based on it. Additionally, it is possible that by visiting a web page or opening an email where an ad or promotion about our products or services is published, a cookie is installed in your browser that helps us later show you advertising related to the search you have made, control our ads concerning, for example, the number of times they are seen, where they appear, at what time they are seen, etc.

Google Privacy Policies

LINKEDIN ADS

Behavioral advertising cookies: These manage, in the most effective way possible, the advertising spaces that the editor may have included on a website, application, or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, which allows developing a specific profile to show advertising based on it. Additionally, it is possible that by visiting a web page or opening an email where an ad or promotion about our products or services is published, a cookie is installed in your browser that helps us later show you advertising related to the search you have made, control our ads concerning, for example, the number of times they are seen, where they appear, at what time they are seen, etc.

LinkedIn Privacy Policy

BREVO

Analysis and tracking cookies: Used to add the Brevo tracking code.

Brevo GDPR Compliance

Brevo Data Security

V. How to deactivate or delete cookies?

You can allow, block, or delete the cookies installed on your computer by configuring the options of the browser installed on your computer. Below are the steps to deactivate or delete cookies in the main browsers:

  • To configure the permissions related to cookies installed in the Google Chrome browser, you can click on the following link.
  • To configure the permissions related to cookies installed in the Mozilla Firefox browser, you can click on the following link.
  • To configure the permissions related to cookies installed in the Microsoft Internet Explorer browser, you can click on the following link.
  • To configure the permissions related to cookies installed in the Safari browser, you can click on the following link.

Security Policy

Analyticalways S.L. is a Spanish company specializing in analysis software for the retail sector. The main solution, ROIvolution, uses artificial intelligence to help retailers manage their inventories more efficiently, and our mission is to actively help our clients thrive using innovative techniques and the most advanced information technologies. We dream, innovate, and embrace challenges.

The fundamental objectives of our information security management system are:

  • Protect information assets according to their value or importance.
  • Ensure the confidentiality, availability, and integrity of the information.
  • Diligently manage identified risks.
  • Preserve the privacy of clients, employees, suppliers, and third parties.
  • Ensure compliance with applicable requirements, especially legal ones.
  • Continuously improve the information security system.

To achieve these general objectives, Management is firmly committed to optimizing its information security policy based on the following factors:

  • Risk Prevention: Establish the necessary guidelines and means for risk prevention with the fundamental objective of eliminating or mitigating them.
  • Commitment to environmental protection: Reduce and prevent environmental impacts generated by our activities, products, or services.
  • Legal Requirements: Understand legal requirements and other requirements specified by our clients as a set of minimums to be met.
  • Dissemination: Promote and encourage the improvement of information security.
  • Stakeholders: Joint participation with all our stakeholders for the improvement of information security.
  • Training: Constant training for our staff and third parties who perform tasks on behalf of Analyticalways, S.L.
  • Follow-up: Establish indicators at all levels that allow us to make evidence-based decisions.
  • Continuous Improvement: Establish and periodically review objectives and goals that provide a framework for the continuous improvement of processes and sustainable development.
  • Analyze: Analyze and evaluate deviations that may occur in information security and establish necessary corrective actions and improvement opportunities.