El Ganso | Retail success stories with Analyticalways

Fashion

176

22k

Tiendas | E-Commerce | Tiendas Dept.

+8.6%

Inventory Turnover

+860k€

in Cash Flow

+28k€

in Gross Margin

+37%

GMROI

Challenges Faced by the Client

Stock optimization at points of sale

The main challenge El Ganso wanted to address was optimizing their stock in the points of sale.

Product allocation

They had a product allocation issue.

Impact of overstock on costs and efficiency

They didn’t know how to manage the overstock generated in stores, which remained immobilized throughout the sales season, causing surplus and increasing costs.

How we helped solve these challenges

Process optimization

Helping reduce manual workload and dedicate more time to analysis and decision-making

We trained the client’s team

Professionalizing the team and introducing new concepts to improve decision-making where previous efforts had failed (turnover, excess inventory, seasonality...).

Product concentration by campaign

We created groups of the best-performing products in stores with the highest sales.

Weekly optimization reports

From the top sellers, we analyzed in which stores they hadn’t been sold and promoted their sale (positioning and commission %).

Mystery shopper

We visited El Ganso’s stores to verify the effectiveness of the results.

Overstock analysis

We generated overstock analysis to evaluate the improvement actions implemented.

Results achieved in 2023

+832K€ in recovered gross margin

Generated by reducing lost sales and avoiding unnecessary discounts.

+37 percentage points GMROII

For every euro invested, we generated €2.23 in gross margin, compared to €1.86 in the previous period.

+€28K in Gross Margin

Generated by reducing overstock, with a 7 percentage point improvement (from 74% to 67%)

+8.6% Inventory Turnover

Improvement in inventory turnover from 2.67% to 2.9%.

+€860K in Cash Flow

Generated after 1 year with ROIvolution In-Season.

About El Ganso

With a focus on elegance and style, the brand offers clothing, footwear, and accessories collections for all segments. With an ambitious business plan, the company has experienced significant growth in recent years. Its growth is not limited to Spain, as it has also started operating in other countries and aims to become a reference in the sector in the coming years.