PDPAOLA

Jewellery & Watches

5.5k

E-commerce stores

+570k€

Impact on margin

258k€

Improvement in turnover

+6%

Increase in sales at cost

-19%

Average inventory cost

Sonia Corvi

DEMAND, SUPPLY CHAIN & DISTRIBUTION MANAGER

“We’ve multiplied the investment made by 10.”

Challenges Faced by the client

Lack of tracking of key KPIs

Key sales and stock indicators were not monitored, preventing timely, informed decision-making.

Lost sales due to poor inventory allocation

Products were not in the right stores, causing stockouts in some locations and overstock in others.

Low inventory turnover

A large amount of stock remained tied up because it was not aligned with each store’s actual demand.

No transfer strategy

No inter-store transfers had ever been carried out to optimize the inventory already available.

Lack of predictive visibility

The absence of predictive algorithms limited the ability to anticipate demand and plan effectively.

Results achieved (2024–2025)

+€570,000 impact on margin

Replenishment optimization and inventory allocation by store/channel improved the availability of key SKUs, reducing unnecessary discounts and increasing overall margin through more accurate purchasing and distribution decisions.

−19% reduction in average inventory cost

Improved planning and the adjustment of target levels by category enabled better and earlier purchasing, reducing tied-up capital and the average stock cost without compromising service.

€258,000 improvement in inventory turnover

With greater visibility into product performance and redistribution rules, the sell-through of overstocked items accelerated and higher-demand items were prioritized, increasing turnover and freeing up investment.

−88% decrease in inventory stockouts

Defining operational KPIs and early-warning alerts, together with automated replenishment, dramatically reduced stockouts at critical points, improving sales continuity in stores and online.

+6% increase in sales at cost

By aligning assortment, replenishment, and campaigns with real demand, more sales were captured in available products, increasing sales at cost and improving commercial efficiency without relying on promotions.

31% increase in inventory turnover

Standardizing the operating model (planning, replenishment, and redistribution) and maintaining weekly follow-up discipline drove a sustained improvement in turnover, reducing aged stock and improving cash flow.

About PDPAOLA

Founded in 2014 in Barcelona, PDPAOLA was born as a contemporary jewelry brand with a digital focus and its own design proposition. The brand has evolved from an entrepreneurial project into an international company with presence in multiple markets, combining an online channel with a network of physical stores. With design and creative direction at its core, it pursues a growth model based on frequent collections, strong brand control, and a consistent customer experience across all channels.