Analyticalways at National Retail Federation (NRF) 2025 | Optimize your inventory with AI from NYC

Each year, New York City becomes the epicenter of retail innovation with the Retail’s Big Show organized by the National Retail Federation (NRF), an event that brings together thousands of professionals and brands from around the world to explore trends and technologies shaping the future of retail. In 2025, Analyticalways will be present at the NRF Big Retail Show at Level 1, stand #1642. We are excited to actively participate in this global gathering, where we will share insights and innovative solutions for the industry.

The NRF, considered the global voice of retail, works to support the industry through studies, events, and strategies that empower retailers across all segments—from large stores to small shops—through a series of strategic initiatives, which you can explore in more detail here.

Technology in physical stores | Optimized customer experience

The physical store remains essential in retail. This year, technology aimed at improving the customer experience at the point of sale will be a central theme at the National Retail Federation (NRF) 2025. Innovations like self-checkout and automated payment systems are expanding rapidly, inspired by models like Amazon Go, which allows consumers to shop without going through checkout. Supported by an expanding network of providers, these technologies are being implemented in convenience stores and major fashion and cosmetic brands.

Why does it matter?

The implementation of these technologies improves store efficiency and optimizes the shopping process. It also meets the immediacy that many consumers demand today.

For more details on the NRF 2025 Big Show and its participants, visit their official page.

You can read more about The future of physical stores on our blog.

Digitalization and customer engagement | Total customer connection

With fierce global competition, total digitalization of customer engagement is another key area that will be addressed at NRF 2025. Companies are investing in integrated mobile applications that combine mobile payments, loyalty programs, and personalized offers. A standout example is Starbucks, which employs artificial intelligence to personalize the customer experience, improving retention and loyalty through consumption data.

Benefits for both customers and retailers

These applications offer an integrated shopping experience that simplifies data collection and analysis, allowing retailers to better understand customer preferences and enhance their loyalty strategies.

The rise of delivery services | Immediacy within everyone’s reach

The on-demand economy and delivery services will continue to shape the sector in 2025, particularly in food and convenience retail. NRF highlights how companies like Walmart are innovating in their delivery services, enabling direct delivery to specific areas of customers’ homes and adapting to the flexibility that consumers require. This type of service meets a clear consumer preference for immediacy and convenience.

Key trends

The convenience of home delivery in record time is now a common expectation among consumers, and retailers who can meet this demand will gain a distinct competitive advantage.

Analyticalways’ Innovation
at National Retail Federation (NRF) 2025

For Analyticalways, participating in the NRF 2025 Big Retail Show is a unique opportunity. We will share our innovative data intelligence solutions for retail with professionals from around the world. At our stand on Level 1 (#1642), we will showcase our advanced tools for predictive analysis and inventory optimization. These solutions are designed to improve efficiency at every stage of the value chain and maximize retailers’ profitability. This event edition is key for the sector’s future, and we are thrilled to be part of it.

For more information about NRF, visit their official page here or check out the event details in this section.

We look forward to seeing you in New York to explore the next innovations in retail together!