Retail Forum Madrid 2025 was undoubtedly a unique opportunity to talk about real challenges in the sector and share solutions that are truly making a difference. This year, we had the pleasure of welcoming César Domínguez, Head of Operations & Sustainability at Blue Banana, as a special guest at our stand. His mission? To share how a digital-native brand like Blue Banana expanded from 8 to 47 stores without losing control of stock, efficiency… or margin.

Spoiler: the secret lies in data and automation.

Blue Banana before Analyticalways | A lot of effort, little control of stock

During his talk, César was clear: “growing without the right support tools was costing us.” Some of the key challenges they faced:

  • Manual replenishments that took 2 to 3 days of work
  • Store transfers that were complex and slow
  • Up to 10% of revenue lost due to stockouts

And all this during a period of rapid growth. So, how do you maintain momentum without sacrificing profitability or customer experience?

AI applied to stock | The key to scaling without mistakes

With the implementation of Analyticalways, Blue Banana completely transformed its operations. The impact was immediate:

  • Automated replenishments, powered by algorithms that anticipate demand
  • Optimized store transfers, eliminating idle stock
  • Custom dashboards and KPIs for fast and effective decision-making
  • Better management of Best Sellers and reduced overstock

Thanks to these improvements, the brand not only maintained its growth rate, but did so profitably and sustainably.

“Automate to scale without mistakes” – one of César’s key messages to the audience. And we couldn’t agree more.

A story worth sharing

The Blue Banana journey is inspiring many other brands in the sector. The media outlet Cadena de Suministro captured part of this evolution in an article titled:
👉 “Brands wait to grow before investing in optimization. We did the opposite”

You can also check out the full success story here:
👉 Blue Banana x Analyticalways Case Study

Are you optimizing your stock to the fullest?

In a sector as fast-moving as retail, growth isn’t always the hardest part. The real challenge is doing it without losing profitability or operational agility.

At Analyticalways, we help you automate stock management, anticipate demand, and make decisions based on real data. Just like we did with Blue Banana, we can help you scale smart.

Ready to take the next step?
👉 Get in touch and discover how we can support your growth.