BLUE BANANA

Fashion

Thanks to our ROIvolution tool, this client has significantly improved their statistics in just one year.

www.bluebananabrand.com

Stores 48 SKU’s 6000 Channels Stores, E-Commerce Industry Fashion

+490k€ Margin impact

+150k€ sales from Annual Transfers

-6% reduction of Overstock

-28% about Lost Sales

Challenges the client was facing

Manual replenishment – 2–3 days of work per cycle

Before automating the process, the planning team spent up to three days on each replenishment cycle. This generated a high operational workload, made it difficult to adapt to demand, and rendered the system unsustainable as the number of stores grew.

Difficulty transferring stock between stores

The lack of visibility and agile tools made stock transfers between stores inefficient, preventing surplus inventory from being used where it was needed most, which affected product availability and sales.

10% revenue loss due to stockouts

The high rate of stockouts caused a direct revenue loss of 10%. This was due to poor demand forecasting and low responsiveness, resulting in missed sales opportunities and a poor customer experience.

How did Analyticalways help solve these challenges?

Automated replenishment

Manual and repetitive processes were eliminated. Replenishment is now automatically generated based on real demand and forecasts, saving time and ensuring in-store availability.

Optimized transfers

The tool identifies stock imbalances between stores and proposes strategic transfers. This helps reduce overstock and increase sales without the need for additional inventory.

Dashboards and KPIs

Visual dashboards were implemented to analyze performance by store and category. This enables faster decision-making with clear tracking of objectives and results.

Best Sellers optimization and overstock reduction

Product availability is prioritized for best sellers while reducing unnecessary stock. This improves rotation, frees up space, and maximizes profitability.

Results achieved in the 2024–2025 period

490.000€

Margin impact

150.000€

Annual transfer sales

-6%

Overstock reduction

-28%

Lost sales reduction (+€330,000)

-75%

Less time spent on replenishment

7 a +48

Store expansion with Analyticalways

HEAD OF OPERATION AND SUSTAINABILITY

César Dominguez ⭐️⭐️⭐️⭐️⭐️

Analyticalways has truly been a game changer. We had a very fast and agile implementation. In just one month, we were able to automate replenishment for our stores, optimize transfers, and analyze our operations thanks to the dashboard with all our KPIs — greatly streamlining our decision-making process.

About the company

Blue Banana is a Spanish fashion brand that has revolutionized retail with a fresh, digital, and purpose-driven approach. Targeted at a young and adventurous audience, it combines a strong eCommerce strategy with a growing network of physical stores. Its rapid growth is due to an authentic connection with its community, a carefully curated brand image, and a clear commitment to innovation.

https://www.bluebananabrand.com/