CORONA

Fashion

Thanks to Analyticalways, the client has significantly improved their metrics.

www.corona.cl

Number of Stores 56 SKU´s 180.000 Channels Fisical Stores | E-Commerce Industry Fashion

+8% dein Design Variation

+1,6% in Unit Sales

+3% in Sell-Through

+5,7% in Total Sales

Challenges faced by the client

Using technology to improve operational efficiency

Increase the use of advanced technology to optimize operational times, freeing up more time to focus on higher-value strategic activities.

Implementation of an efficient replenishment system

Implement an efficient replenishment system that sends only the products with the highest sales potential to stores, thus reducing inventory levels and optimizing resource usage.

Team engagement and warehouse optimization

Build loyalty among stores and the sales team by demonstrating that it’s unnecessary to maintain fully stocked store warehouses to achieve sustainable and profitable sales growth.

How did Analyticalways help solve these challenges?

Replenishment by Prepack

Replenishment by prepack has been implemented, a strategy better suited to the client's characteristics, purchasing habits, and the volume they handle. This approach has proven to be more efficient than unit-based replenishment.

Success in Pilot Stores

The results obtained in the pilot stores have been successful, validating the effectiveness of the prepack replenishment system. This confirms the viability of expanding the strategy to more stores in the future.

Weekly Assortment Updates

Weekly assortment updates are implemented to ensure that only current products are sent and out-of-season items are excluded, optimizing the available offer in each store.

Results achieved in the period from January 2024 - May 2024

+5,7% in Total Sales

More margin by reducing lost sales due to overstock.

+3% in Sell-Through

Inventory efficiency during the analyzed period increased from 63% to 66%.

+1.6% in Units Sold and -14% in Stock

A 1.6% increase in units sold has been achieved, while simultaneously reducing stock levels by 14%.

+8% in Design Variation

Design variation improved from 56% to 64% thanks to assortment optimization and blocking the shipment of non-applicable models.

LOGISTICS MANAGER

Felipe Rebolledo ⭐️⭐️⭐️⭐️⭐️

Product replenishment at the prepack level has proven to be highly efficient, adapting quickly to weekly sales fluctuations and variations in product turnover. The comprehensive vision provided by the tool, along with alerts for transfers and accelerated sales, has allowed us to move forward by taking actions to address other types of gaps and continue minimizing stockouts.

About the company

Corona is a renowned fashion retail chain in Chile, with both physical stores and an online presence. They offer a wide range of products, including clothing, footwear, and accessories for men, women, and children. Additionally, they stand out for their commitment to sustainability and their focus on providing accessible and high-quality products. The company also facilitates in-store pickup and offers free shipping for qualifying purchases, enhancing the customer

https://www.corona.cl/